Appetite For Healthy Packaging
Andrews Meat Industries Australia, through subsidiary, Creative Food Solutions, comissioned BM to develop a new brand of pre-prepared meals with a focus on a healthy balance of protein and carbohydrates in a larger portion size of 400g. The “Appetite for Healthy” range was launched with 4 meal variants including Lamb Kofta, Spanish Pork Steak, Slow Cooked Beef Steak and Roast Chicken all prepared with the flavour and moisture retaining sous-vide process. Whilst appealing to a broad demographic, the range is seen as being most desirable to 20 – 30 year old professionals and students looking for a balanced meal solution to complement their work and exercise focused lifestyle. The packaging echoes this focus where healthy trigger graphics and typography are complemented by seductive food images.
Client: Creative Food Solutions