Appetite For Healthy Packaging

Andrews Meat Industries Australia, through subsidiary, Creative Food Solutions, comissioned BM to develop a new brand of pre-prepared meals with a focus on a healthy balance of protein and carbohydrates in a larger portion size of 400g. The “Appetite for Healthy” range was launched with 4 meal variants including Lamb Kofta, Spanish Pork Steak, Slow Cooked Beef Steak and Roast Chicken all prepared with the flavour and moisture retaining sous-vide process. Whilst appealing to a broad demographic, the range is seen as being most desirable to 20 – 30 year old professionals and students looking for a balanced meal solution to complement their work and exercise focused lifestyle. The packaging echoes this focus where healthy trigger graphics and typography are complemented by seductive food images.

Client: Creative Food Solutions
Category: Packaging

Slow Cooked Beef Steak Packaging Design and Knifeline

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Roast Chicken Packaging

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Lamb Kofta Packaging

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Spanish Pork Steak Packaging

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Slow Cooked Beef Steak Packaging

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